How to elevate your customer experience with the help of sustainable packaging
There are many emerging trends and new technologies breaking into the world of consumer goods and packaging. One such trend is sustainable and biodegradable packaging. It has been proven over time that companies who have adopted and embraced eco-friendly packaging into their supply chain, have been able to differentiate their brands in the marketplace.
Sustainable packaging has also become even more pertinent over the last few years as consumers are focused on brands that protect the environment.
The first interaction a customer has with your product is through your packaging. So how do we deliver your brand promise through engaging packaging? Here’s a 4-step checklist:
- What to consider when designing your packaging: Your packaging not only needs convey the message or theme that your brand represents but also needs to be designed in the most sustainable way possible. You need to consider sustainability right from the outset, this allows for the principles of sustainability to be the cornerstone of the process vs. an afterthought. There are numerous design elements to think of and it’s important to list them out so that you can incorporate materials that are biodegradable and compostable throughout the whole process. What is equally important, is to ensure your team throughout the supply chain – from packing all the way to your end consumers, have the right knowledge on the proper use and disposal of sustainable packaging.
- Packaging with purpose: We are seeing takeaway businesses and deliveries at their all-time high and our goal is to help make food delivery as sustainable as possible. Ecoware makes plant-based packaging that is certified, 100% biodegradable and microwave safe, and this allows customers to store and re-heat their food without any hassle. Our range of products include cups, bowls, plates, boxes, clamshells and cutlery. As an organization, we are committed to the health and well being of people and the planet.
3. Flaunt your eco-mission through your packaging: If your brand is creating a positive impact, the world definitely wants to hear about it. Hence, it is important that you highlight your sustainability initiatives and positive impact across your packaging. This will help educate your consumers and drive them towards more conscious consumerism. Make sure to work your sustainability into your marketing campaigns.
We have seen brands do this in many ways, such as sharing their stories via QR codes which is a quick way to showcase your positive impact and journey. Or mention the number of pieces of plastic you have displaced over years to create an aspect of authenticity. In 2019, Ecoware displaced 50 million pieces of single-use plastic tableware with Ecoware’s 100% biodegradable disposable plant-based products.
4. Shake things up: Don’t be afraid to shake things up. If you want to attract customer interest in a crowded marketplace, you have to go against conventional methods. Your initial goal must be to create the best product for people and the planet. Try to experiment with textures, features, finishes, and designs, however, it is equally important that your packaging design ensures that your product is protected at every level of your supply chain.
We are seeing more and more eco-conscious consumers in the market place who care about sustainable brands and are willing to support companies that share this concern. It is clear that the term “eco-friendly packaging” or “biodegradable” are more than just buzz words for this new emerging conscious consumer, and for you to increase brand loyalty and sustainable packaging is a great place to start!
